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Research papers

Television

This paper describes the depletion that occurs to a television program audience (beyond the program rating itself), specifically as these variations relate to television advertising's communications effectiveness. The variables examined include type...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Robert A. Schneider
Company: Burke, Inc.
March 1, 1976
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Citation

Schneider, R. A. (1976a, March 01). Television . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/television-